Financial News

September 22, 2009

Advantage of Trend-following System

Filed under: Finance — Tags: , , — admin @ 8:56 pm

Trend following systems in forex trading work much like the old rule of physics: A body in motion tends to remain in motion until acted upon by an outside force. When applied to currency, this is also thought to be true. If price is going up, it tends to continue going up, and profits can be made by investing on this trend. The trend can be upward, or it can be downward, and sometimes there’s no obvious trend, but the principle remains the same. If you can see the trend then you can invest with the belief that it will continue.
The forex market lends itself very well to technical analysis. Since a country is such a big and complex entity, it is difficult to put an intrinsic value on it. Yet there are a large number of elements, both fundamental and technical, that can be used to establish trends. They include the GDP, CPI, prime interest rates, export and import figures, and even the unemployment level. All of these can be translated to charts showing the historical data going back decades. When they are charted, trends can be seen rather easily. When an investor becomes skilled in reading these charts and interpreting the trends, he will be able to use this information to guide his currency trading strategy.
Trend following is not always that simple. Indeed, it is quite a complex method of analysis. It can reveal historical turning points or levels where the trend tends to change direction. This can lead to investments known as “bucking the trend” trades. Although highly speculative in nature, they also present some tremendous profit potential. In essence, you are going to be betting that the trend is going to change direction while the majority of investors are betting it is going to continue.
Regardless if you are planning on bucking trends, or merely investing in the hope they continue in the same direction, understanding and identifying them is going to be the key element to successful investing strategy. This is one of the things that makes forex trading so appealing to the statistical minded and computer orientated investor of today. The facts are all out there, and the ability to gather and organize them has never been better. In the past, it was necessary to seek advice, and usually you had to pay dearly for it. While there are still plenty of financial advisors willing to give you their interpretations of trends, you are able today to do that pretty much for yourself.

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September 21, 2009

Comply With Fsa and Fos Guidelines With Phone Call Recording Equipment

Filed under: Finance — Tags: , , , , , — admin @ 8:49 pm

If you operate as a financial advisor, insurance or mortgage broker, then you will be regulated by the Financial Services Authority (FSA) and responsible to the Financial Ombudsman Service (FSO)

Under this jurisdiction, such organizations are required, by law, to keep records of all transactions. Although this does not call for mandatory call recording, the FSA issued a statement in May 2007 which stated that: ?the prevention, detection and deterrence of market abuse is a key priority for the FSA. Good quality recordings of voice and electronic communications assist firms and the FSA in the detection of inappropriate behaviour, and in its investigation and punishment.?

The FSA requires that all staff are trained and competent in their work, so that it is compliant with their rules. Phone call recording systems are one of the best ways of illustrating competence and compliance in all communications. Many European countries such as Germany, Italy, France and Spain require insurance brokers to record their calls by law. Experts are predicting that it will only be a matter of time before such measures are enforced here in the U.K.

In February this year, the FSA banned one trader for using high pressure sales tactics and misleading customers. Traders can expect a similar fate if they fail to comply with guidelines. Call recording is one way to ensure that your business covers it back in this respect.

Financial Ombudsman Service

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The Financial Ombudsman has a duty to investigate complaints using FSA rules where a customer?s complaint has not been settled by their insurance intermediary within eight weeks.

The FOS will use phone call recording systems as a deciding factor in dealing with complaints. By recording your calls, you could provide vital evidence to support your business in any disputes.

Here is what one leading insurance company spokesman had to say about call recording systems:
“As insurance brokers it is essential that we follow our clients instructions exactly and also have a record of any information given by Insurers, we decided to record all incoming and outgoing telephone calls. We scoured the market and found that systems that record all lines centrally were expensive, so we decided that it would be more economical to use a device to record the calls from each individual extension directly on to the employees computer and chose Retell for its simplicity in installing and setting up, and its performance in giving high quality recordings.?

Big Box stock a full range of call recording software and equipment from market leaders ReTell. To find out more, click here

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Planning Food Cost For Retirement-How To Achieve The Money You Need To Retire Comfortably On

Filed under: Finance — Tags: , , , , , , , , — admin @ 12:47 pm

Many people forget during their retirement planning to plan for each and every expense that will arise during their retirement. This is exactly the reason the vast majority of Americans get to their retirement years and find they don’t have enough money to retire on.

According to the Social security administration, 95% of people will not be able to retire comfortably. Unfortunately, this stat could have been alleviated by most people from some simple and thorough planning for the costs they will be faced with after retirement.

Of course, food cost is one of the biggies that most people overlook when planning this important stage. Most people get so caught up in planning for their housing, cars, and other larger expenses, they forget about this everyday, seemingly trivial expenses. Obviously, as I’m sure you are aware of now, food costs can really add up if you’re not careful.

In planning for these food costs for retirement, first of all, sit down and figure out exactly what you spend on food every week now. Now figure out how much that figure is per month, and then per year. You should already be doing this process now in keeping track of your expenses, and most people do a very poor job of tracking their expenses before retirement as well. However, that’s another story for another day.

Once you’ve gotten this figured out, now simply multiply that number by about 25 or 30 (usually safe) and you’ve got about how much money you will need for your food expenses when you retire. Of course, this number isn’t perfect, depending on how long you live once you retire. Obviously, you don’t know this, so you have to at least do what you can.

Once you know this, that’s great, but you also have to take into consideration your other expenses as well. In your retirement planning process, every expense must be accounted for; without this clarity, you can never achieve your retirement goals, whatever they may be. Unfortunately, it’s this same lack of clarity that stops most people from having enough money when they retire.

In this process, there is a lot of great retirement planning software that will make this stage much easier. Also, you might try doing a quick internet search for retirement planning calculator, and you will get up literally millions of results. There are many financial companies that will offer you these calculators for free so that you use them and hopefully get hooked on ultimately hiring that company and their services. Whether you do this or not, you can certainly still benefit from the free software available.

Now, once you know this info, you need to figure out how you plan on getting that money to live on. For most people, this will be achieved thought the stock market, whether it be mutual funds, savings bonds, foreign currency exchange, futures, or regular stock investing.

Of course, you can also invest in real estate and other assets as well. If you aren’t financially educated and don’t know how to tell a good investment from a bad one, you’ll either want to read books and educate yourself, or hire a financial advisor to tell you the best investments to put your money into. Obviously, becoming financially educated yourself is certainly preferably, because you will have the opportunity to spot investment opportunities on your own.

Remember, nobody else will ever care as much about your financial situation as you, so being able to do this is invaluable. However, the most important part at this state is to either use your own or somebody else’s expertise to help you find the top investment vehicle to help you achieve your goals.

Once you’ve done these planning food cost for retirement and other expenses steps, and decided on the right investment vehicle to get you there, you are well on your way to achieving your goals. Now it’s simply time to take action.

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An Undiscovered Company

Filed under: Finance — Tags: , — admin @ 4:53 am

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COMPANY:? WARP 9

SYMBOL:? WNYN

Summary:NanoCap Gems is profiling Warp 9, symbol WNYN.?? The company’s shares currently sell for less than a penny, and our goal for this company is over 5 cents a share in the next 12 months.? The company is coming into historically, its best performing quarter, and certain factors have resulted in what we feel makes this a tremendous value right now.

Description: Warp 9, Inc. provides e-commerce platforms and services for the catalog and retail industry. Its suite of software platforms are designed to help online retailers maximize the Internet channel by using Warp 9’s technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. The company offers its products on a fully managed software-as-a-service model. Warp 9 primarily offers two proprietary software systems, Warp 9 Internet Commerce System, an enterprise-grade software system that enables catalogers and retailers to expand their operation to the Internet with customizable features for product presentation and store management; and Warp 9 Email Marketing System, a Web-based email campaign and list management system. In addition, Warp 9’s strategic marketing consultants develop, deliver, and manage programs, such as paid search advertising, search engine optimization, affiliate marketing, store optimization, and email optimization. The company was founded in 1999 and is based in Santa Barbara, California.? Its CEO is Harinder Dillon. ?

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Financial Highlights: ? PE: 4? Price to Sales: .63? Market Cap:? 2 million ? Quarterly Revenue Growth:? 40% 52 Week High:? 3 cent? 52week low:? .006 cents Cash Flow:? Positive, Quarter: Sep. 07
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Commentary :? We have followed this company for years, as they have morphed their business model from a software security company, called Roaming Messenger, to now an on-line catalog/website enhancer, through visual merchandising.? ?At one time, this company possess a ?killer app? in the security industry, and have now sort of spun off this idea, to a company called Zingerang Software(incidentally, a startup company founded by Michael Chuises, former Roaming Messenger Vice-President of Engineering.? This deal seems pretty good for Warp 9, although this replaces an earlier deal that was lucrative as well. But it allows WNYN to share in future royalties, while keeping the patents.)? ?Warp 9 now competes in the internet space with its application software, and while a ?baby? in this industry, it has some resilience to the economic slowdown, with its pricing model. ??Warp 9 earns fee income from its solid retail base, a real key being in that it includes fixed monthly charges, and variable fees based on the sales volume of their clients? e-commerce websites. Unlike traditional software companies that sell software on a perpetual license where quarterly and annual revenues are quite difficult to predict, their SaaS model spreads the collection of contract revenue over several quarters or years and makes the revenues more predictable for a longer period of time. ? With its most recent quarter in the books, the company made over 2.2 million in revenues in fiscal ?07 , comparing quite favorably to ?06, where the company made 1.3 million, a significant ramp-up.? The most recent quarter saw a jump in revenues of 40%, from 433,000 to 604,000.? Cash on hand went from over $100,000 to over $500,000 this past quarter.? The company seemed to have turned a corner, as the company finished with a cash flow positive quarter, and a price to earnings of 4.? Yes?.4.? An aggressive PE for a technology company could easily be in the 30?s and 40?s, or negative in fact.?? Cash flow positive, low PE, revenue ramp-up, increasing cash, unheard of in our opinion for a company this size. ??Just what gives here?? Digging deeper, the company consummated a convertible debt offering with Cornell Capital Partner, LP. in 2005, resulting in dilution of its shares.? In the quarter ending September 07 for example, the company issued over 17 million shares in exchange for Cornell?s convertibles.? This is bound to way on the share price of the company as this goes on, and this we feel is the main reason for the price suppression.? The CEO has to figure a solution here, as this would really help the share price maintain some stability.? Still, it is way over done, in our opinion, resulting in a great opportunity for investors. ?
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?NanoCap Gem’s conclusion: Warp 9 has a market cap of 2 million, a very tiny speck in the internet industry.? And it sells for just .63 time?s sales, way, way undervalued.? With ramping-up revenues, cash flow positive, and a positive price to earnings, this company could easily be selling for 6 or 7 times sales, and a price to earnings of say ?40.? This would get you a price of nearly 8 cents!? Although highly speculative, we feel this company is tremendously undervalued, and the word on the street will get this company noticed eventually , helping the share price in the near future, if not later.? We placed a very doable 5 cent price tag on this company, within 12 months.? Historically, the winter quarter has been the highest for this company and industry, and NanoCap Gems feel?s nows the time to accumulate Warp 9?s shares, with a significant price increase, potentially coming next quarter.? We feel the price is near a bottom, with tremendous upside in the next 12 months!???
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*Disclaimer: Investments in companies such as above can lose significant value.? Any projections are entirely speculation, and are entirely of the opinion of NanoCap Gems.? .? These companies are extremely speculative, and present significant risk.? Companies statements are projections only, and the results can not be relied upon as actual.? Performances of? tips, picks, alerts, etc. can vary, as the markets are extremely volatile. NanoCap Gems.com shall not be liable for any direct, indirect, incidental, special or consequential damages resulting from the use of our website and any other publications or resulting from unauthorized access to or alteration of users’ transmissions or data.?NanoCap Gems?newsletter, alerts, etc. are?for information purposes only, and is neither a solicitation to buy nor an offer to sell securities. All assembled information provided is for informational purposes only and is not intended to be used as the sole source of information on a company.? NanoCap Gems is an electronic newsletter only, and is not a registered advisory.? NanoCap Gems and its affiliates or officers may buy, hold, or sell shares, of mentioned companies, in the open market without notice. NanoCap Gems.com and its affiliates may sell its?in the event the shares rise in value, and in many cases may sell its shares for less than target prices.? NanoCap Gems.com and its affiliates will not advise as to when it decides to sell and does not and will not offer any opinion as to when others should sell; each person must make that decision based on his or her judgment.?? NanoCap Gems has not received compensation from these company, nor holds shares.?? Disclosure:? NanoCap Gems owners/officers do personally hold positions in WNYN.? ?Please, always do your own due diligence, and consult your financial advisor.

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September 20, 2009

What’s Behind the Mortgage Acceleration Phenomenon, Math, Science, or Science Fiction?

Filed under: Finance — Tags: , , , , , , , — admin @ 4:49 am

One of the most controversial subjects to hit the information highway in the last few years is the development of equity accelerator programs or the use of software to facilitate an early mortgage payoff. It seems that everyone has an opinion about these new mortgage principal reduction programs as to whether they are a mathematically legitimate and viable method of accelerating the payoff of mortgage and other debt.

The proponents of the mortgage accelerator programs claim that they will enable homeowners to pay off their existing mortgage in a fraction of the normal time by utilizing mathematical formulas or algorithms which direct cash flow and discretionary income to offset the principle and interest associated with conventional mortgage amortization.

Yet the math they are able to demonstrate can be found in a common mortgage amortization calculator.

The opponents contend these programs do nothing that one can’t accomplish on their own and that the cost is, therefore, unjustified.

The most critical commentary seems to come from individuals in the mortgage industry. Are they speaking from a sense of altruism or is their vehemently negative position an inadvertent testament to the effectiveness of mortgage acceleration analysis software?

Still more albeit less aggressive criticism comes from the professional ranks of financial advisors. It is more of a conceptual argument that one should direct their financial resources into investment strategies rather than toward mortgage reduction strategies.

If you are able to earn an 8% return, it would make mathematical sense to grow that account rather than pay off debt at 6%, but does the arbitrage argument assume a higher rate of return on the investment than were likely to see these days? Also, is arbitrage, the process of investing borrowed money, something that the average American family should feel comfortable in doing in a volatile market?

So, all that one may need in the way of validation that these mortgage acceleration software programs work is the volume of protests from those who work on the other side of the balance sheet.

If you look at how these programs work, it becomes clear that it’s not voodoo, magic, or part of the financial bail out plan. It’s just our money paying off our debt. Could we accomplish the same thing ourselves? Possibly so, however, most of us don’t.

The concept of mortgage acceleration is only part mathematical. The balance of the concept is more behavioral in nature.

We all know that, in order to lose weight, we need to stop eating so much and exercise more. Yet there is a billion dollar weight loss industry that is thriving despite this physiological fact.

Perhaps the key to mortgage acceleration software programs is that they show us how to make better financial decisions. Take the concept of virtual interest, for example. If we have a mortgage, we pay virtual interest on everything that we buy. The $5 we spent at Starbucks this morning could have been sent to pay down the principle on our mortgage. Rather, we chose not to do that and so will pay virtual interest on that $5 for the next 20 or 30 years. To our balance sheet, there is no difference between virtual and actual interest.

Had we known that the true cost of that cup of coffee was $30; would we still have bought it? These programs put our normal cash flow into a format that demonstrates the effect of our discretionary spending and forces us to make better buying decisions. They reinforce the good decisions by giving us positive, goal oriented feedback. They negatively reinforce the bad decisions by visibly adding time to our sentence of debt.

Had we all been given a proper financial education, then we wouldn’t need mortgage reduction programs and the points made on either side of the issue would be moot. Instead, we were taught chemistry and algebra and so, the controversy will continue.

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September 19, 2009

Human Error in Forex Trading is Too Costly to Your Profits! – Get Automated Now!

Filed under: Finance — Tags: , , , , , , — admin @ 12:45 pm

For anyone entering into the Forex Trading Market, you owe it to yourself to find the easiest and best solutions to give you that edge when trading. Automated Forex Trading Systems give you that edge. You will never miss out on big profits when using this software as it’s virtually fool-proof and trades for you. If you invest wrong you lose big, if you invest with an Automated Currency Trading System, You win big!

The Automated Forex Trading Software is an excellent solution to trading currencies. If you are a day trader then you know how difficult trading can be. Placing trades through a broker can be difficult as office hours do not take into account markets all over the world. This again restricts how you can make a trade or investment. You may have to wait for the market to open and miss opportunities also. When you use Automated Forex Trading Systems all you have to do is install them on your computer, open an account, and get started with your currency trading. A degree is not required and anyone can do it.

You will have in the past maybe missed out on big trades due to other commitments. Now that won’t happen,you can be in the market during prime times as well as the quiet times. Your financial investor may have dropped the ball and no one likes to rely on an investor to make their money for them. Automated Currency Trading Systems spot the big trades that are winners and get you in and out at the right time so missing the big trades will be a thing of the past. The system will work for you morning,noon and night. With a little input from you to set it up such as risk, how much you want to invest,what level you want to enter and exit trades etc. Your good to go. Once you have set up the system it will do the rest as you go to work. When you come home from work you can see how much money your Automated Forex Trading Software has earned you for the day.

It is very common for investors to make mistakes when they trade. The great thing about the Automated Currency Trading Systems is that there are no mistakes. You tell the system how you want to trade and all about your risks. The right trading software doesn’t make expensive mistakes with your money. You will find your investments are safer with the software than it is with a financial advisor. People are using the Automated Forex Trading Software because they know that it is virtually error free and will work for them while they are away.

Automated Forex Trading Software can give you many advantages. You will no longer have to worry about making mistakes with your investments. You will no longer miss out on the big money making investments either because the system will work for you and place your investments for you while you are away at work. All you have to do is set up the system and design your currency trading software. Automated Curency Trading Systems take care of placing the trade. It then closes the trade when in profit. This takes place regardless of where you are.

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September 18, 2009

Naperville Investment Services

Filed under: Finance — Tags: , , — admin @ 8:46 pm

Naperville, IL Financial Planning, More Important Today

In Naperville, IL, financial planning is just as important as it is on Wall Street. From a simple household budget to a plan to build wealth over a lifetime, financial planning should be a strategy you use, not just to make ends meet but to meet long-term financial goals. And while most people have the financial skills to do some basic financial planning, long term goals and investments that can truly build wealth should be made with the help from a professional.

You can download financial planning software to help you meet your goals, and you can use online service for things like buying stocks and making investments. But there’s no substitute for an expert who will sit down with you and find about you and your specific needs, like during a Naperville, IL financial planning sessions with an investment professional.

Consider that financial planning professionals are highly educated and degreed individuals who understand the stock market, the nuances of a 401 (k) and a 401 (3), profit sharing, bonds and other securities, and can advise you about which of those and many other investments are right for your portfolio, your life and your financial goals.

Naperville, IL financial planning experts can help you not just with investments and general retirement planning, but even with things like choosing the right amount of insurance, and a wide variety of tax planning services.

Every aspect of your money management can be analyzed by a professional who will take into account your ideas and goals and present you with a plan for reaching them in the best way possible. Can you get that kind of service from a piece of software or a company that you contact only through email?

Today more than ever before, the importance of planning for retirement can’t be stressed enough. And the importance of doing it with the help of a knowledgeable Naperville, IL financial planning professional is just as crucial, because the only thing worse than not making plans and goals at all is making plans and goals that are impossible to achieve because of bad financial decisions.

From choosing the right IRA to diversifying your portfolio to give you the best returns, financial planning experts can help you plan to retire, not just with enough to get by, but with more than enough. It’s never too early to start financial planning with the intention of building wealth throughout a lifetime.

Social Security has been debated for years, with the proponents saying it’s a necessary and vital resource that must be protected at all costs, and the critics claiming that the money you pay now won’t be there when you need it. Even if it is, your Social Security benefits may not be enough to even pay your monthly bills.

With a Naperville, IL financial planning professional, you can stop worrying about how much your Social Security benefits will be or what age you’ll be able to collect them, because you can start on your personalized wealth building plan today.

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Dealership Management

Filed under: Finance — Tags: , — admin @ 12:47 pm

Auto dealership software often includes Quickbooks, a type of finance software. Quickbooks is used in many businesses from RV dealerships, auto dealerships, marine dealerships and boat dealerships. Accounting software and management software is important for all kinds of businesses and corporations. Management software comes in handy when trying to discuss project management. Accounting software is also important in a variety of businesses such as RV dealerships and auto dealerships. Marine dealerships and boat dealerships may also use some variety of accounting software to stay organized.

Finance software is important for all businesses, to ensure they track all profits accordingly. Accounting software such as Quickbooks is a wonderful tool to make sure all records are track properly. Software for various parts of your business is essential for all transactions. Without the invention special business software, many companies would not run smoothly without them.

Taking care of your business? finances and management can be done in a variety of ways. If you own a dealership, for example, the best way to learn how to manage your finances is to consult a financial advisor. Financial advisors know a plethora of methods to help you gain financial control over your business. They are even helpful for your personal finances too! It?s best to consult an advisor before starting a new business, as they know the proper financial software for you to use. Using the best financial management tools for your business will put you at ease with you finances. Once you have your finances in place, it will make your business operate the best that it can.

Many RV dealerships, marine dealerships and boat dealerships can be found all of the country. You can best believe that they all manage their finances very well, as they sell expensive merchandise and insurance for these items can be very expensive. Make sure to go to a reputable dealer, so that you know you will be getting the best RV possible. RVs and boats are great items to have if you and your family enjoy traveling. There is nothing better than traveling across the country in an RV or sailing away in a spectacular boat. Of course, visiting your auto dealership for the hottest car or truck is another great investment.

Whether you?re in the market for a boat, car or RV, make sure you do your research on the internet. There are sites that can help!

About Rvlogic : RV Logic is the ONLY Gold Certified dealership management software proven to work seamlessly with QuickBooks. There is good reason. QuickBooks can handle the accounting of any sized dealership. QuickBooks offers Pro, Premier and Enterprise Solutions versions to suit any sized dealership or chain. But accounting is just one aspect of dealership operations that must be handled accurately. RV Logic handles all the operational and business processes of your dealership and with QuickBooks integration you have a cost-effective and rock solid foundation to compete in today’s marketplace. Many of our customers have experienced increased processing capacity because RV Logic simplifies the complexity of typical dealership transactions. Additionally, you will see a reduction in costly data entry errors by eliminating redundant data entry.

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September 17, 2009

How Your Mailings Can Spark That Mail Moment To Boost Results

Filed under: Finance — Tags: , , , , , — admin @ 8:55 pm

How Your Mailings Can Spark That Mail Moment To Boost Results

A mailing can open a surge of good prospects for your business or professional practice. Or it can become an unwelcome waste of time and money.

What makes the difference?

Perhaps the mailing failed to spark “The Mail Moment.” True, it’s a lot harder than it used to be to stand out. For example, the average household receives twice as many pieces of mail a day as it did 30 years ago.

So how do you get noticed?

By giving prospects an experience like “The Mail Moment.” Reporting on a survey, the U.S. Postal Service had this to say: “Two-thirds of all consumers do not expect to receive personal mail, but when they do, it makes their day. This ‘hope’ keeps them coming back each day.” When they gain meaningful mail, that’s their “Mail Moment.”

The article goes on, “Even in this age of technology, according to the survey, 55 percent of Americans said they looked forward to discovering what each day’s mail might hold.” Face it. Your mailing is not an invitation to a family party, a wedding invitation, or a heartfelt note of congratulations.

There are steps, though, that you can take to edge closer to that “make my day” moment. And this can happen even if you are mailing in the more standoffish world of business. Here’s how . . .

SIX STEPS TO A PROFITABLE MAILING

Step 1 – Decide Who You Really Want To Reach

After all, your resources are limited. And the truth is you can’t do everything well. So zoom in on a specific target audience.

For instance, as a financial advisor, your audience may be franchise owners, family owned businesses, doctors and dentists who have been in practice 5 years or more, high-net-worth women, teachers, realtors, middle income families who may be thinking about retirement, or another category.

The finer you target your mailing the more personal your message can become.

Step 2 – Match Your Mailing List To Your Desired Audience.

This may mean dividing your own list into segments and addressing each audience separately. If you are purchasing a mailing list, tailor the list to your top prospects.

Step 3 – Shadow Your Prospects And Customers or Clients Until You Can Paint A Portrait Of A Real Person

Know in minute detail the characteristics of your chosen prospects. Most likely, you’ll have to undertake research to add color to the picture. This is not about guesswork.

The ad agency Young & Rubicam spent two million dollars of its own money to prepare for a presentation to win the Sears account. Researchers shadowed Sears customer for a week and were shocked: 84 percent were women. Women even bought power tools. And their campaign won the account by speaking of “the softer side of Sears.”

Equally vital, discover as much as you can about their psychological traits (psychographics)

– What are their biggest fears?

– What are their hopes, dreams, and desires?

– If they are in business, what are the trends that are pummeling their business right now?

– What is their biggest problem that you can solve for them?

Step 4 – Speak To Them In Their Language

Delete the jargon. Can the technical talk. Engage in a conversation with them. Be able to describe their world in vivid detail. Use what you learned about them to enter into their world

Translate “we,” “us,” and “our” wherever you can into the “You” and “Your” language of your prospects and customers or clients.

Caution: If your prospects are technically oriented, perhaps a software developer or an engineer — someone who can’t relax until he or she grasps how and why a concept or an idea works — you’ll need to address the logical side as well.

Step 5 – Reveal Yourself

Please answer honestly. Do your words sound as if they were dished out by a robot or a computer? Do they sound too “professional.” By that we mean . . . Stuffy. Cautious. Remote. Starched. Without individuality. Lifeless words that could be written by almost anyone.

The antidote is to relax. Be less reserved. Write the way you talk. Let the You-nique You shine.

Step 6 – Devise Ways To Get Your Mail Opened

You could have the perfect message. But nothing else matters if your message doesn’t get through.

What works? You’ll have to test ideas for your particular market. Here are a few:

* A FedEx mailing,

* An unusual envelope. Maybe a colorful design or an out-of-the-ordinary color or size,

* Lumpy mail with an item inside that’s tied to your Message,

* Your letter mailed in a good-looking box or a black box,

* A hand-addressed envelope with your return address and without your company name, or

* Teaser copy on the envelope that promises a big benefit or asks a challenging question.

Imagine the difference when your mail evokes “The Mail Moment!” These six steps can spark that happy occasion in your prospects. And your own delighted moment will arrive when your mailings gain the results you desire for your business or professional practice.

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